Three years ago returning from Barcelona, I picked up this book at the airport Blink: The Power of Thinking Without Thinking
It’a a book about the first two seconds of looking–the decisive glance that knows in an instant.
The book persuades readers to think small and focus on the meaning of “thin slices” of behavior. The key is to rely on our “adaptive unconscious” that provides us with instant and sophisticated information to warn of danger, read a stranger, or react to a new idea.
The book includes caveats about leaping to conclusions: marketers can manipulate our first impressions, high arousal moments make us “mind blind,” focusing on the wrong cue leaves us vulnerable to the failure of rapid cognition that sometimes lead to tragic results.
You’ll learn about autism, facial reading and cardio uptick to urge training that enhances high-stakes decision-making.